Mumbai: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading brand in home and institutional segments has been conferred India’s Most Desirable Brand Award 2021 by Trust Research Advisory under the ‘Furniture Retail’ category. Across all categories, Godrej Interio has taken a giant leap from 186 in 2020 to 38th position this year. The brands that appear in the Most Desired Brands report have been successful in enchanting consumers by creating desire in the consumer’s minds.
This award has been conferred upon Godrej Interio as a result of primary research based on the proprietary 12 attributes of their brand desire matrix that have been studied and identified by TRA Research. This year’s research was conducted among 2000 consumer influencers across 16 cities, 16,000 hours of fieldwork, and generated nearly 2.5 million data points and 3000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report. TRA’s Brand Desire matrix is a widely accepted brand model and it helps reorient the brand strategy into a completely consumer-centric brand one. TRA’s Brand Desired Report data provides invaluable insights to leading Indian and global organizations, allowing them to make themselves more competitive and relevant in these fast-changing times.
Commenting on the award, Anil Mathur, Chief Operating Officer, Godrej Interio said “We are extremely delighted & proud about this recognition as we continue on our journey to enrich lives of our customers by transforming home and workspaces. In the last year, the COVID-19 pandemic and resultant lockdowns have drastically altered the way we live our lives. It ushered us to re-think what matters most to us and reminded us to make space for families, friends, and most importantly improve our physical and mental health.
In the past year, we redoubled our efforts to continuously enhance customer experience and navigate the changing business landscape. We have focused on launching innovative products and implementing a complete omnichannel strategy.
We continued to expand our footprint of offline stores, while also increasing our penetration through online channels, by more than double delivery points from 2000 to 5000 pin codes. Our user-friendly, e-commerce enabled website provides consumers with a great opportunity to discover and purchase our range online. We have added innovative digital tools like visual search to our website to help customers choose the perfect product for their living spaces.
For those who still preferred a store visit, we started virtual tours of the stores so that they can see the products virtually and decide before making the actual visit. Visits at the store were enabled through prior appointment following all set norms of safe shopping.
his No. 1 ranking and the report helps give immense confidence that we are on the right path as we strive to remain relevant and desirable to our customers in these ever-changing times. And finally, this ranking is a strong testimony to all the hard work put in by the teams across Godrej Interio, even in these challenging times.”
Commenting on the report N. Chandramouli, CEO, TRA Research, said “For Godrej Interio to catapult to within the Top 50 Most Desired Brands of India at 38th rank with a jump of nearly 150 ranks over previous year is a stupendous feat. With the extended Work-From-Home scenario, home furniture with aesthetics and functionality has become a necessity, and by leading the category, the brand has shown that it is even more deeply embedded in the consumer’s mind.”