Statistics reveal that majority of the female work force in India are unemployed due to lack of sufficient educational qualifications and social stigma. In an endeavour to empower women, Godrej Material Handling introduced the first of its kind woman forklift operator training programme in India.
The film, executed by Devji Media & Communications, captures the views and experiences of these incredible mothers (along with their children) who have joined the forklift operator family to compete in a predominantly male industry.
Commenting on the launch of the film, Mr. Anil Lingayat, Executive Vice President & Business Head, Godrej Material Handling said, “Only 26% of the female workforce is employed in India and considering the lack of skilled forklift operator in the industry and rise in demand, we decided to train women to become forklift operators which is a first of its kind in India. This initiative gives us an immense opportunity to build the skills of these women and empower them to lead a successful and fulfilling life with pride and confidence.”