Mumbai: GolinOpinion, the PR agency of the MullenLowe Lintas Group, has been awarded the PR mandate for Charmboard, an in-video discovery platform. The agency was appointed after a multi-agency pitch for its distinctive PR and creative approach. The account will further strengthen the agency’s technology practice and will be handled by the agency’s Bangalore office.
Charmboard is the world’s first in-video discovery platform that allows potential customers to explore products from within a video through a simple touch mechanism. Keeping this in mind, GolinOpinion will work towards building a strategic framework by enhancing visibility for its potential brands in view of the vast business opportunity the brand offers through its AI and Machine Learning offerings.
Talking about appointing GolinOpinion, Mr. GBS Bindra, Founder and CEO, Charmboard said, “Charmboard is a young and passionate brand which is leveraging the power of video content in fashion & lifestyle segment. We could feel the energy that GolinOpinion team brings to the table with regard to ideas and experience they have. We hope to see some great work together.”
Charmboard makes use of in depth learning and artificial intelligence to make online videos respond to touch by extracting and augmenting deep information about key moments within a video. Users can simply tap on things within a video that interest them, whether it is the latest Bollywood songs, movies, a television or web series and find out what their favourite artist is wearing – apparel, accessories, makeup and hairstyle through links to relevant marketplaces to facilitate a shopping experience.
Commenting on the win, Ameer Ismail, President, GolinOpinion said, “I am truly delighted that Charmboard, a young brand in the segment of AI visual discovery platform has trusted and placed their confidence in us to build and deliver successful PR campaigns. This win firms up the large strides we are taking in the technology space. Additionally, our expertise in lifestyle & start-up will add value to the brand and empower Charmboard to be visible among the top lifestyle brands as the non-intrusive digital platform to advertise with them.”