Mumbai: Independent content distributor GoQuest Media Ventures has signed a deal with Italian film and television production company, Colorado Film for the dance format My Dance Crew.
GoQuest Media Ventures that has exclusive worldwide distribution rights for the entertainment format concluded the deal at this year’s MIPTV 2019. The agreement sees Colorado Film acquire the rights for Italy and the Italian speaking territories in Europe.
My Dance Crew (8 x 45’)which aired on TV 2is an exciting concept series that gives eight of the country’s leading celebrities the chance to join their own dance crew. The professional dance crew will be essential in orchestrating each remarkable performance and be responsible for transforming the celebrities into full-fledged dance crew members. Over the course of eight weeks they will compete to perform the best possible dance routine LIVE in the studio every week.
Commenting on the deal Vivek Lath, Founder & Managing Director of GoQuest Media Ventures said, “We are thrilled to see My Dance Crew acquired by Colorado Film. This format with celebrities pairing with their crews is a clever new take on a familiar world of celebrity dance shows and we believe it will resonate with viewers everywhere.”