New Delhi: Green Gold Animation, creator of the iconic Chhota Bheem franchise, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”, marking the brand’s entry into India’s high-frequency FMCG instant noodles category.
The collaboration brings together two well-established consumer brands—Chhota Bheem, which enjoys strong emotional resonance with Indian families, and Nissin, a trusted household name in the instant noodles segment. The move aligns with Green Gold Animation’s long-term strategy of extending its intellectual properties into everyday consumer categories that are accessible and family-oriented.
The newly introduced product features a mild, kid-friendly masala flavour tailored for younger audiences, while maintaining Nissin’s established quality and safety standards. Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, offering access to up to 15 Chhota Bheem-themed mobile games designed to deliver short, engaging, and responsible play experiences.
India’s instant noodles market is estimated to be valued at nearly ₹10,000 crore in 2025, growing at approximately 10% year-on-year. The affordable segment dominates the category, accounting for nearly 85% of the total market. The Chhota Bheem variant enters this competitive space with a focus on appealing to children and family households, while being distributed across general trade and modern retail channels nationwide.
For Green Gold Animation, the partnership represents a strategic expansion of the Chhota Bheem franchise beyond entertainment into everyday consumption. The studio has previously built the brand across television, films, digital platforms, retail stores, and licensed merchandise, with packaged foods emerging as a key extension to deepen consumer engagement.
Commenting on the collaboration, Rajiv Chilaka, Founder & CEO, Green Gold Animation, said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. Nissin is a brand that has built strong trust with families across India, and this partnership allows us to bring our characters closer to children in a natural and engaging way. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen while strengthening the long-term value of the Chhota Bheem franchise.”
For Nissin, the association introduces a culturally rooted and widely recognised children’s character into its portfolio, helping strengthen its connection with younger consumers and differentiate its offering in a competitive market.
Commenting on the launch, Daisuke Okabayashi, Chief Marketing Officer, Indo Nissin Foods, said, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of ‘Chhota Bheem’ with the great taste and trust of Nissin for kids. Along with the accessible price point, the addition of the ‘Nissin Funtastic Playzone’ further elevates the experience through engaging and responsible play that kids can truly enjoy.”
The packaging prominently features Chhota Bheem, enhancing shelf visibility and emotional connect with children. The product is now available across general trade and modern retail outlets across India.
