Bangalore: India’s biggest Grocery Sale –Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale. The 360° marketing campaign roll-out includes launch of television commercial, print advertisements, radio sports, billboards, transit advertisements and online marketing spread.
With this Sale Grofers aims to bring Bharat on e-commerce platform. Thus far, 1 Million+ users have already signed up for the Grand Orange Bag Days which will be held from January 19 to 27, 2019. Grofers has a loyalty basedsubscription programcalled Smart Bachat Club (SBC) which has six lakh paid subscribers currently. With the 100% cash back in theGrand Orange Bag Days, Grofers aims to acquire the next set of loyalconsumers on their platform
Through its latest campaignthe brand seamlessly communicates how much consumers love to save on their daily grocery needs. The ad film featuresprotagonists in a short and quirky advertisement, who are excited to shop during Grand Orange Bag Days given the 100% cash back.
Speaking about the campaign, Mr. Prashant Verma, VP, Marketing, Grofers said, “Grofers has always believed in giving the best quality products at the best value. With the Grand Orange Bag Days sale, we are giving 100 % cash back to our consumers by introducing an innovative cash back called the Orange Cash. This new feature of Orange Cash will help us in driving loyalty for brands that customers regularly shop. Not only our consumers are getting a 100 % cash back which literally means getting their favourite brands for free during the sale but also a guaranteed reward on future purchases of their favourite brands. Our growth has always come from consistently delighting our consumers and this is our way to reward their loyalty and bring new consumers onto the platform”.
Film Link :
https://www.youtube.com/watch?v=-hd0ptpcehc
CREDITS
Creative Agency: Grofers Design Team
Sr. Executive Creative Director: Zahid Khalil
Art Direction/Copy writer/ : Vibhor Mathur, Shrijan Bhattacharya, Biraj dutta, Snehalata Maurya, Arif Jamal, Noopur Sharma, Meera Pawar, Abhijeet Kritan, Surabhi Pirtani
Production house: Charcoal Films
Director: Zahid Khalil
DOP: Sejal Shah
Executive Producer: Ruby Thakur
