GullyCricket, which bills itself as the UK, USA and Canada’s Fantasy cricket app, has launched a campaign created by India-based Glue Creatives.
Two of the campaign films went live on the agency’s YouTube page in early November 2023, coinciding with the ongoing ICC Men’s ODI World Cup.
The films highlight the cash prizes on offer for every wicket, catch, dot ball and run. One of the films features a man getting up and making excuses to his boss and his girlfriend saying he is unwell. It is revealed that the ‘Big Player’ is getting ready to play the big game on GullyCricket.
The other film features another young man, Balwinder, seated before a fortune teller. She tells him that he sees him winning a lot of cash making predictions, making his own team and so on. He visualises standing in a rain of currency notes, as the brand announces itself as the avenue for winning big.
Credits: (via LinkedIn/Gautam Mehtta)
Brand: GullyCricket – Fantasy Cricket
Brand Team: Phillip Levine Caleb, Mukul Sharma, Lovish Kaushik
Agency: Glue Creatives
Creatives: Gautam Mehtta, Partha Anant, Manoj Kumar, Suman Sen Gupta
Production House: ScreenTripping
Director (Film): Gautam Mehtta
DOP: Nitin Pareek
Line Producer: Yash Mehta
Art Director: Anmol Bhandari
Makeup: Tanya Gupta
Casting Director: Vivek Singh
Casting Company: Casting Guru
Actors: Sapna Singhaniya, Jatin Arora, Abhishek Sen Gupta
Camera Team: Govind, Navin
Light Team: Pappan, Surender, Amrish
Slider Operator: Mukesh
Sound Recordist: Govind
Equipment: Vansh Media
Voice Over: Surjan Singh
Sound Engineer: Ajay Rathore
Music: Rimi Dhar
Offline: Faraz Malik
Online: Kunal Sonavale
Graphics: Manoj Kumar
Colorist: Manohar Naik
Studio: Curious Studios
Location: Cellar Door Studios
Feedback: [email protected]