Happier Skincare, an India-based beauty brand, is expanding its reach to the Middle East, with a focus on the major markets of the United Arab Emirates and Saudi Arabia.
The brand is working towards overseas expansions laying the groundwork in the Middle East and carving its presence in UAE and Saudi Arabia with an internet, e-commerce channel approach.
“My indulgence as a beauty blogger helped me identify the pain points and recognize the need for a simplified, transparent, customer-centric skincare brand at par with international standards propelled Happier, and we are currently solving the most pressing gaps in the skincare experience,” said Aakriti Suri, founder of Happier Skincare.
She further added that to be a market differentiator and compete with various international brands; we must be ahead of the current market scenario. In such an environment, she expressed confidence in the unique proposition and that Happier would hold its own against local and established foreign brands. And this carved the ways of Happier to the United Arab Emirates and Saudi Arabia.