Mumbai: Romedy NOW, the only hybrid channel of its kind in the English Entertainment space, has partnered to promote their ‘Happy Weekend’ property, with the upcoming Bollywood release, ‘Happy Bhaag Jayegi’. The property that airs every Saturday and Sunday, from 9am-9pm, will be promoted by the stars of the movie – Abhay Deol and Diana Penty; who have recently shot for the promo.
The promo, which has been airing on the channel, shows great chemistry between Abhay Deol and Diana Penty, as they talk about a list of things that make them happy. This leading pair will promote the theme of being happy, which merges beautifully with the property of Romedy NOW.
Commenting on partnering with Romedy NOW, Abhay Deol said, “Romedy is comedy and a whole lot more, just like Happy is a film about love, laughter and living your life to the fullest. The film has one clear message and that is, that one should do what makes them happy. The channel too promotes love, laughter and living a happy life through its shows and movies. We couldn’t have got a better platform to promote ‘Happy Bhaag Jayegi’.”
Diana Penty added, “Romedy NOW plays movies/series that are light hearted, fun and at the same time, kindle the spirit of true love and romance. Our film is also an entertaining romantic comedy; actually a “RunCom” and I feel that we couldn’t have got a better opportunity to connect with our audience.”
Happy Bhaag Jayegi is a story of a girl who sprinted across to Pakistan; only to fall in love with the boy of a rival country. The film stars Ali Fazal also alongside Abhay Deol and Diana Penty and is produced by director, Anand L. Rai of the Ranjhana fame. The movie is slated to release on 19th August 2016.