Bangalore: Harley’s Corner has appointed Mirza L. Baig as the Chief Executive Officer and Co-Founder.
With 27 years of marketing and business leadership, Mirza has built leading brands, launched new businesses, and driven growth for brands globally.
Mirza co-founded Jimmy’s Cocktails, India’s first global cocktail mixer brand, showcasing his entrepreneurial spirit. He excelled in brand marketing, product innovation, and global expansion to countries like Australia, South Africa, Mauritius, Dubai, Nigeria, Nepal, and Chile, driving significant year-on-year growth.
With extensive experience in both emerging markets such as India, UAE, Southeast Asia, and South America, and mature markets like Europe, Australia, and the USA, Mirza successfully launched brands, led award-winning marketing campaigns, created engagement platforms, managed numerous B2B events, and developed revenue models using live IPR and digital content.
Mirza has successfully managed various high-profile projects in his career, such as the Indian Derby and Heineken Silver Launch. He also led Hammerhead Experiences, a company specializing in marketing solutions, to create new revenue opportunities for fortune 100 brands through IP creation.
At Harley’s Corner, Mirza will lead strategic planning, oversee operations, and drive growth in pet food. He aims to expand the company’s presence in D2C, retail, and export markets globally, focusing on building relationships, product assortments, and innovative e-commerce to boost online sales.
Ishmeet Singh Chandiok, Dog Chef, Canine Nutritionist and Founder of Harley’s Corner said, “I am thrilled to welcome Mirza L. Baig as our CEO and Co-Founder at Harley’s Corner. His unparalleled expertise in brand building and market expansion, coupled with his proven leadership in driving exponential growth, make him the perfect fit for our team. Mirza’s vision and strategic acumen will undoubtedly propel Harley’s Corner to new heights as we strive to innovate and lead in the pet food industry. I am confident that, under his stewardship, our company will not only expand its market presence but also redefine the standards of excellence in our sector.”
