Mumbai: Hershey India Pvt Ltd., a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has collaborated with leading ice cream brand Baskin Robbins to launch an exciting assortment.
The delightful blend of Hershey’s chocolates and cocoa powder combined with Baskin Robbins ice cream brings out some lip-smacking flavors through Hershey’s Chocolate Overload Ice Cream, Hershey’s Kisses Caramel Ice Cream, Nutty Affair Sundae, Chocolate Heaven andThick Shake.
This is a significant collaboration for Hershey India. Baskin Robbins has been in India for 27 years and is one of the leading Ice-cream parlor chains in the country. The five variants are a perfect combination of the bestselling flavors from Baskin Robbins and the premium taste of Hershey’s chocolates. The new flavors are available across all Baskin Robbins outlets pan India and through delivery apps as well.
Sharing his thoughts on the exciting association, Herjit Bhalla, Vice President, India and AEMEA, The Hershey Company, said, “We are delighted to announce our collaboration with one of the leading ice cream brands, Baskin Robbins. With 125+ years of chocolate heritage and expertise, this is a strategic collaboration for Hershey India which brings together one of the best in chocolates with one of the best in ice cream. Brand Hershey’s is consistently on the journey to delight the consumers with innovative offerings, and this was another opportunity for us to bring alive the proposition. We are confident that this collaboration will help us make more moments of goodness with Hershey’s chocolates in a brand-new way.’’
Commenting on the association, Mohit Khattar, CEO, Graviss Foods Pvt Ltd, said, “Baskin Robbins India is committed to offer product experiences to consumers that are way beyond the ordinary. Our association with Hershey India has allowed us to skillfully blend our expertise in developing cutting-edge ice cream flavours, beverages and Ice cream cakes with high quality and consumer-loved ingredients from Hershey India. We do believe that the resultant products are amongst the finest and will endear Baskin Robbins to a whole new generation of consumers.”