Mumbai: HiPi, India’s short video platform, has tied up with Zee Bengal’s most awaited dance reality show (Dance Bangla Dance) to deliver the highs of enjoyment. Viewers would be given a steady dose of interactive content to engage on the HiPi app as a part of their ‘Dance HiPi Dance’ program, which endeavours for future tie-ups with multiple dance reality shows that Zee has to offer for its audience.
Dance Bangla Dance is back on Zee Bangla from June 12, offering a flurry of entertainment for 22-24 weeks at stretch. Viewers can also be a part of the reality show via the HiPi app, where every week they can win cash prizes by simply showcasing their dance talent through fun hook step challenges. Contestants of Dance Bangla Dance will also participate in these weekly contests on HiPi giving viewers access off-screen entertainment from their profiles on the HiPi app.
Commenting on the collaborative initiative, Rohit Chadda – CEO, ZEE Digital Publishing and CBO, HiPi, said, “HiPi has come a long way to expand its platform to users across the country via contests and challenges to set the benchmark for entertainment higher. The collaboration with Dance Bangla Dance is a fun initiative that gives opportunity to dance creators across India to show their talent and it shall define viewer entertainment as it should be.”
The whole contest would be divided into two parts: creator and the viewer. As viewers, you could enjoy your favourite dance reality show on Zee Bangla and stand a chance to win a cash prize of Rs. 9,999 every week by performing a hook step as per the weekly dance theme. Meanwhile, the creator contest each week would feature 20 Dance Bangla Dance contestants posting their videos on HiPi. While the weekly winning contestant can zero in on a cash prize of Rs.9,999, the grand winner from the 20 contestants would bag away a cash prize of Rs. 2 Lakh, a 3-month contract with HiPi and a verified profile on the app.