Mumbai: Honasa Consumer Pvt Limited (HCPL), a digital-first consumer brands company, has appointed Zeno Group to lead its strategic brand communications mandate for two brands, The Derma Co and Aqualogica. Honasa caters to the needs of millennial consumers needs through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfilment, reaching over 1000 cities in India with brands like The Derma Co. & Aqualogica, and Mamaearth.
Ghazal Alagh, Co-Founder & Chief Innovation Officer of Honasa Consumer Pvt. Ltd said, “We are delighted to appoint Zeno as our PR partner. Their experience in handling consumer brands and their excellent understanding of Millennial and GenZ consumers were impressive. We are confident they will ably partner with us in our journey to educate Indian consumers to make informed choices on science-backed skin solutions from The Derma Co and Aqualogica.”
As part of the mandate, Zeno will lead the communication strategy for the two brands managing communications across both traditional and new-age digital channels.
Rekha Rao, Managing Director, Zeno India added, “We love skincare brands that stand true to their promise like The Derma Co. and Aqualogica. The refreshing product portfolio gives us immense scope to explore PR creatively. Added to this, working with an admirable, dynamic Indian unicorn as its strategic communications partner is a matter of great pride to Zeno.”
Zeno Group has been tasked with driving awareness on the need for hydration, while building the equity for Aqualogica. This range, which consists of lightweight ethereal textures and formulations, has been perfected for Indian skin and climate for the ultimate boost of intense hydration. In addition, Zeno will also partner with Honasa in promoting The Derma Co’s skincare solutions powered by science. These products are formulated with effective and potent active ingredients, to solve skin concerns like acne, acne marks and scars, pigmentation, open pores, and dull skin.