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Home Marketing

Hulu and Turner Broadcasting signs exclusive multiyear SVOD Pact

by MN4U Bureau
April 24, 2015
in Marketing
Reading Time: 2 mins read
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A new multiyear licensing pact grants Hulu the exclusive SVOD rights for previous seasons of programming from Turner Broadcasting System’s Cartoon Network and Adult Swim, as well as select current and upcoming series from TNT and TBS.

All episodes from past seasons of Cartoon Network original series such as The Amazing World of Gumball, Steven Universe, Over the Garden Wall and Clarence will be made available to stream through an SVOD service for the first time ever on Hulu. All Cartoon Network series will be available to stream ad-free in the Hulu Kids environment.

The pact also includes past episodes of TNT’s The Last Ship and Murder in the First, as well as all episodes from past seasons of Adult Swim original series, including Rick and Morty, Black Jesus and NTSF:SD:SUV.

Full prior seasons of Adult Swim and Cartoon Network series such as Aqua Teen Hunger Force, Dexter’s Laboratory, Ben 10, as well as current hits Robot Chicken, The Venture Bros., Adventure Time and Regular Show will be available to stream exclusively to Hulu subscribers for the first time through the deal. The service will also become the exclusive SVOD home to stream Adult Swim and Cartoon Network classics, including Tim and Eric Awesome Show, Great Job!, Sealab 2021 and The Marvelous Misadventures of Flapjack.

Hulu also scores the exclusive SVOD rights to certain future series that will launch on TNT, TBS, Adult Swim and Cartoon Network over the coming years. This includes TBS’s upcoming series Angie Tribeca, which will be available to stream exclusively on Hulu after its full-season run on TBS.

“This deal with Hulu demonstrates the power of Turner Broadcasting’s branded networks and the high demand for our programming in the marketplace,” said David Levy, the president of Turner Broadcasting. “This is a great opportunity to grow the reach of the networks’ original programming and complements our strategy of utilizing multiple platforms—including SVOD—to drive sampling, introduce new viewers to our content and give current fans the opportunity to explore and enjoy Turner’s new and existing series in a branded environment.”

“The addition of multiple titles from Cartoon Network represents a significant step forward in continuing to build a strong programming offering for the kids audience on Hulu,” added Craig Erwich, the senior VP and head of content at Hulu. “The adult animation series from Adult Swim, as well as the additional series from TNT and TBS, are a perfect addition to our current offering.”

 

 

Tags: Cartoon NetworkCraig ErwichDavid LevyHuluHulu Turner dealSVODSVOD dealSVOD rightsTurnerTurner Broadcasting

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