Mumbai: Hyundai Motor India Limited (HMIL), the country’s first smart mobility solutions provider and the largest exporter since inception today announced the launch of ‘Hyundai Bluelink Championship”. The Championship a first-of-its-kind initiative to encourage customers to inculcate best driving practices using ‘Bluelink’, its connected technology.
The month-long program will be launched on January 4, 2022 and registrations start from today i.e.December 23, 2021. Customers whose cars have Bluelink technology can participate & compete with others on basis of their driving behaviour. The winners of the Championship will be selected region-wise as per score and ranking. Top 3 winners from each region will be awarded attractive gift vouchers & rest of the participants will be awarded e-trophies.
Commenting on the Championship, S S Kim, MD & CEO, HMIL said, “Keeping Hyundai’s vision for future mobility at the heart, HMIL is always committed to create a brighter and better tomorrow for Humanity. At Hyundai, we are developing technologies – that are intelligent, advanced and future ready. Hyundai debuted the concept of connected technology in the Indian automotive industry in 2019 with the VENUE. Since then, Bluelink Technology has become the safest and smartest way for an individual to stay connected ‘on the go’. We will continue to adopt more and more digital initiatives with these innovative and engaging campaigns to lead the industry with thoughtful innovations for enhanced customer delight. We hope to add our Bluelink customers as active ambassadors of road safety in India.”
With this Championship, HMIL aims to create awareness for its customers and help them improve their driving style, performance. The Championship is targeted at sensitizing the Hyundai car owners towards the importance of driving behaviour and their usage of Bluelink connected technology. The Bluelink Champions will be identified based on parameters such as smooth driving, over-speeding, sudden braking & acceleration, distance travelled etc. The data will be analyzed through the Bluelink system mapping and the driving score of individual drivers from 0 to 100 points. Hyundai’s Bluelink technology will not only provide personalized driving scores for customers but also offer them tips to improve their driving habits.
Customer participation is voluntary and governed by the terms & conditions of the Program. Only the driving data of those customers who register for ‘Bluelink Championship’ will be considered.
Bluelink brings connectivity directly into the car with features like SOS, Road-side Assistance & Call-Center Assistance. Customers can also download the Bluelink Smartphone app and be able to perform various functions remotely such as – locking/unlocking vehicles, turning ignition on/ off, checking vehicle status etc. The first Bluelink connected car FROM HMIL, VENUE, was launched in May 2019 with the aim to enhance customer safety, security, convenience & performance.