• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, March 1, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Hyundai Observes Road Safety Month, commences 6th Edition of Safe Move -Road Safety Campaign

by Editorial
January 19, 2021
in Brand Stories, Featured
2 min read
Hyundai Observes Road Safety Month, commences 6th Edition of Safe Move -Road Safety Campaign
Share Share ShareShare

Mumbai: Hyundai Motor India Foundation (HMIF), a philanthropic arm of Hyundai Motor India Limited, announced the commencement of the sixth edition of its CSR initiative ‘Safe Move’ – Road Safety Campaign on Road Safety Month (Jan 18 – Feb 17, 2021). Hyundai will reach out to Residents Welfare Associations across Delhi & NCR, Pune, Thane, Chennai, and Lucknow to spread awareness about Road Safety and Covid through interactive engagement activities.

The initiative will touch upon all key diverse issues that individuals face while driving and educate them to adopt safe driving habits. Under the umbrella of Hyundai’s ‘Safe Move’, the campaign is aimed at creating a positive change in society and inspire people to adhere to traffic rules for their own safety and that of others on road.

SS Kim
SS Kim

Commenting on the initiatives, SS Kim, MD & CEO, Hyundai Motor India Ltd. said, “As a responsible and caring brand, our purpose is to transform societies for a better and safer tomorrow. Conforming to our global vision, ‘Progress for Humanity’, the Safe Move – Road Safety campaign will play a key role in educating the masses on road safety and the ongoing pandemic, COVID 19. We are confident that the Safe Move campaign will further develop a culture of safety and propagate our intentions towards a “Better Tomorrow.”

In 2019, under the Mega Road Safety Campaign, a School Contact Program has executed wherein 100 schools across 12 cities were reached out and students were educated on road safety and the environment. In addition to this, a Mall Contact Program was also conducted in 10 Malls across 5 cities (Delhi NCR, Mumbai, Chennai, Ahmedabad, and Kochi) through a distinct road safety flash mob activity along with many engrossing fun-filled games to engage children.

Hyundai believes that it’s important to instill the right education on road safety in children from an early age to enable them to become more mature and responsible citizens.

Over the last five phases of the Safe Move Campaign, Hyundai Motor India has successfully reached out to 314,000 students across 492 schools, about 277,000 Mall visitors, and 23,000 Residents. The program enrolled 146 RWA’s and also reached out to 35,000 visitors during the popular Krakerjack Karnival in New Delhi.

Along with other road safety initiatives in 2019, HMIF commenced with Traffic Regulation Observed Zone (TROZ).  This initiative based in Anna Nagar, Chennai, has significantly contributed to decreasing in the sum of violations (from 90,000  to 23,000 a day). Also, HMIF, in collaboration with Greater Chennai Traffic Police (GCTP), sourced, trained, and deployed Traffic Marshalls for 3 years in 2018 for traffic management duties. Additionally, for better visibility and safety while driving, HMIF installed 120 street lights across NH48 following a request from NHAI (National Highways Authority of India).

Tags: Hyundai Motor India LtdSafe MoveSS Kim Hyundai Motor India Ltd.

Related Posts

WION in association with Odisha Tourism Presents ‘Discovering Odisha- India's Best Kept Secret’
Featured

WION in association with Odisha Tourism Presents ‘Discovering Odisha- India’s Best Kept Secret’

by Editorial
February 27, 2021
0

Mumbai: The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the...

Read more
Levi’s launches new brand campaign featuring Deepika Padukone
Brand Stories

Levi’s launches new brand campaign featuring Deepika Padukone

by Editorial
February 27, 2021
0

Mumbai: Levi’s® launches its new brand campaign centered around the message – ‘When you take a step, we all move’....

Read more
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021

Subscribe to Newsletters

Trending

Lowe Lintas Delhi bags the creative mandate for OLX Autos
Advertising

Lowe Lintas Delhi bags the creative mandate for OLX Autos

by Editorial
January 29, 2021
0

OLX Autos, the automobile business of OLX India and India’s leading pre-owned omnichannel marketplace, has recently appointed Lowe Lintas as...

Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020
Colors Kannada's Bigg Boss Kannada Season 8 to premiere on 28th February

Colors Kannada’s Bigg Boss Season 8 to premiere on 28th February

February 26, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Zee Kannada felicitates talent across the channel at Zee Kutumba Awards 2019

Zee Kannada brings ‘Mahasangama’ of two of its reality shows on 27th and 28th February

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.