On World Environment Day the India Chapter of the International Advertising Association (IAA) has released a video that chronicles the journey of its widely acclaimed Olive Crown Awards.
Says IAA President Megha Tata, “On World Environment Day the India Chapter of the IAA looks back with satisfaction and looks ahead with confidence at its own special, ongoing tribute to the environment space.
The Olive Crown Awards.
12 years old, this is an initiative that salutes creativity in communicating sustainability. And acknowledges the efforts of those valiant Green Warriors who are committed to do their bit for Brand Earth.
We’ve had amazing people joining hands with us on this journey. From Mystics to Ministers. Film stars to climate activists. And all industry leaders. We’ve also had committed jury members and the wholehearted participation of the entire Marcom community.
We’ve run it as a cause, and are looking forward to releasing this year’s award winners list at an appropriate time very soon.”