In what is billed as a first for cricket, the ICC Men’s Cricket World Cup 2023 world feed match coverage supported by Disney Star will see ICC TV produce an additional vertical video feed, which it claims will revolutionise fans’ viewing experience of the tournament.
The vertical feed will be a first-of-its-kind coverage for the sport across all 48 World Cup matches, informed an official statement. It will provide fans with an easier and more intuitive viewing experience on mobile phones on the go, it added. A split-screen feature has also been incorporated.
ICC Chief Commercial Officer, Anurag Dahiya said, “Cricket fans always look forward to the high-quality broadcast coverage of ICC events. With this in mind, the ICC TV team continuously strives to tailor our coverage to fan preferences. We are very excited to launch cricket’s first-ever vertical video production at the ICC Men’s Cricket World Cup 2023. This game-changing initiative promises to transform the fan viewing experience. It is an innovative approach to cricket coverage that will place fans at the centre of the action bringing them closer to the game than ever before and providing a world-class production to the biggest Cricket World Cup ever.”
Sanjog Gupta, Head – Sports, Disney Star, added, “Consumers’ preferences and habits are evolving more rapidly than ever before, catalyzing the emergence of new user experiences. Disney Star has always played a pioneering role in taking cricket viewing experiences forward and is now proud to collaborate with the ICC to bring to sports fans for the first-time ever the ‘vertical feed’, on ICC Men’s Cricket World Cup 2023. The ‘vertical feed’ aims to deliver to digital users, enhanced convenience, engagement and immersion, beyond the differentiated screen orientation. With its uniquely designed production style entailing cameras, graphics, direction, replays and other enhancements, it promises to change the way cricket is watched.”
The World Cup kicks off on October 5 with a repeat of the 2019 final as England face New Zealand in Ahmedabad. 48 matches will be played in 46 days culminating in the final on November 19, 2023.
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