In 2021, collaboration is going to be a big theme wherein brands will work together to target the same customer and drive value at scale
Ali Hussein, CEO- Eros Now
Upscale Consumer Engagement & Business Growth momentum: 2020 has been an interesting year for all media business and has brought about several learning’s. Keeping it simple is going to be a major theme for us in 2021. Crystal clarity on business and consumer objectives. Scaling the quality of our work and engagement with subscribers and driving business on core principles will be the key to success. Eros Now has successfully earned 6.9 million new net paid subscriptions in H1 2020 and we aim to sustain the growth momentum by further enhancing our content catalogue with titles for a fun-filled 2021.
Superlative & Diversified Content: Focus on the narrative and the depth of the story telling, this is now more important than ever before as the audience has the choice to ‘skip’. Building the story, the IP and the franchise is a core journey we will travel with the work we do on the brand in 2021 and beyond. Originals like Metro Park and Metro Park: Quarantine Edition has performed phenomenally on our platform and there are many such potential projects that will make for path-breaking franchises in the coming year. Our robust regional language content apart from Hindi and English language content will continue catering to the audiences across markets globally.
Thought leadership: The business of OTT is as much a technology business also and we aim to break the clutter with the interesting innovations on the product. This is broken down into simple objectives of Artificial Intelligence and Machine Learning that drive significant uptake to innovations that will introduce new features and modes of engagement to the customer. Our recent partnership with Microsoft, for instance, enables us to deliver video content to consumers with low or no internet bandwidth which is amongst a global first.
Glocal: Getting deeper into consumer sentiment is being mass and local both at the same time. We are now more than ever before making data-backed decisions on our content strategy to identify what we produce and acquire. This would manifest into our Hindi language and regional language content mix in 2021 and beyond. In addition to the consumer in India, Global from an Indian SVOD player would be effective with deeper penetration in adjacent international markets like the Middle East, Africa and South East Asia.
Collaborations: Unlike traditional media business the future is going to be based on how brands collaborate within the segment and with complimentary partners. In 2021, collaboration is going to be a big theme wherein brands will work together to target the same customer and drive value at scale.