IN10 Media Network, which has operations spanning television, digital, and film, announced its foray into the music business with Let’s Get Louder. The music vertical aims to serve as a platform for emerging and established artists from India and beyond.
Aditya Pittie, Managing Director, IN10 Media Network, said, “With the introduction of our music business, Let’s Get Louder, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide. I welcome Rajitta Hemwaani, with her extensive industry experience, to lead this vertical.”
Commenting on her mandate, Hemwaani, COO, Let’s Get Louder, said, “Recent events have further solidified the notion that music is language agonistic and aided by cutting-edge technology can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young global listeners. IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let’s Get Louder. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”
“We are thrilled to welcome our new distribution partner on board as we embark on this journey. There is no better partner than Believe to help us achieve our goal to reach out to every music lover on the planet,” she added.
Vinay Guwalani, Director – Label and Artist Solutions, Believe India, said, “We’re thrilled to partner with Let’s Get Louder, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal language of music. With our platform and expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world.”
The music vertical will curate an array of musical genres, catering to various tastes and preferences.
The immediate music line-up consists of 10 singles under the IP of ‘Made in India’, with
music focusing on regional beats. Artists like Nikhita Gandhi, Shlipa Rao, Harshdeep Kaur, Sreerama Chandra (SRC), Ankit Tiwari and others have collaborated with regional artists/folk singers to create fusion songs. The vertical is also working with contemporary artists like Indian Idol winner Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC and many others to launch singles.
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