Shriram, who has moved on from Specsmakers as Vice President – Sales & Marketing, has joined Indian Terrain as Vice President-Retail Business.
Shriram announced the move in a LinkedIn post.“After a gap of 17 years, I am back in the world of apparel retail. Much has changed, yet much hasn’t changed in this vertical all these years,” the post read.
‘As I enter a new phase in my life, I’m very excited to announce my joining Indian Terrain Fashions in a key leadership role today to augment the capabilities of the “Made in India” brand’, the post read.
An adage goes, “A lot was accomplished before you were born.” The same goes for me.Over its 20-year existence, the iconic brand, which once had Captain Cool MS Dhoni as its ambassador, has won the hearts of scores of customers across India. Yet, there is still so much headroom and opportunity to gallop forward,” said Shriram.
Indian Terrain is a 20-year old, proudly Made in India brand and has over 200+ exclusive stores all over India.
Shriram is a retail veteran and is celebrating his silver jubilee year in retail in 2022.
During his stint with Levista Coffee, in the peak pandemic period, Shriram played a huge role in almost doubling the business of the packaged coffee brand and making it the people’s preferred choice in TN and KA. He had earlier held senior management roles at Royal Enfield and Café Coffee Day and had worked with The Future Group and RPG Retail. He was responsible for setting up India’s first travel retail opportunity at Bangalore International Airport in 2006.