Dhanbad: India’s leading multiplex chain, INOX Leisure Ltd (INOX), today announced the launch of its 2nd multiplex in the city of Dhanbad at Prabhatam Grand Mall located at Dhaiya, one of the most premium residential areas in the city. The new multiplex has 4 impressively-designed auditoria with a total of 888 seats, including 26 luxurious recliner seats, adding a touch of lavishness and luxury to the contemporarily designed cinema. Each of the 4silver screens in the multiplex is soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. With this inauguration, INOX now operates 02 multiplexes with 08 screens in the state of Jharkhand.
The auditoria are equipped with an advanced digital projection system for razor-sharp visuals. In addition, the theaters also offer a great sound experience from the Dolby system for guests to enjoy a thunderous feel. The immersive ambience compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution. Furthermore, the multiplex will possess a string of customer-friendly digital features like paper-less check-ins, touch-screen, and QR code-enabled interactive ticketing and food-ordering. Guests would also get to experience INOX’s vibrant hospitality and gourmet offerings. INOX patrons will also be able to enjoy these gourmet food options within the comfort of their homes by ordering them through food ordering platforms like Swiggy and Zomato. Patrons can also enjoy the range of F&B options including Pizzas, Burgers, and Sandwiches through dining at the cinemas, even if they are not watching a movie.
Commenting on the launch, Amitava Guha Thakurta, Regional Director – East, INOX Leisure Ltd., said, “We are excited to open our 2nd multiplex in the city of Dhanbad and are thrilled to provide a unique entertainment experience with this new property at Prabhatam Grand Mall. This new multiplex is a complete package of entertainment, excitement, comfort, and a delectable gourmet experience. It has the best of technology, coupled with comfort, class, and convenience, and a wide range of food choices, even for non-movie guests. We are confident that with the strategic location this will be the next entertainment destination for the cinema lovers in the city of Dhanbad.”
Besides making sure that the cinemas will be operated by a 100% vaccinated team, INOX is adhering to each and every instruction as prescribed in the notifications issued by the State Government. INOX has curated a hygiene initiative called #SafetyFirst, which combines the measures prescribed by the Government authorities and additional measures implemented by the company. Besides following the prescribed seating restrictions, the cinemas will be frequently deep cleaned, and disinfection of all customer touch points, including entrance, Box-Office, lobbies, auditorium, F&B counters, restrooms, and exit gates will be carried out. In an endeavor to
provide enhanced hygiene, the protocols like a mandatory mask, temperature check, e-tickets, contactless payment & entry, and enhanced intake of fresh air have also been implemented. INOX aims to make the entire cinema-viewing experience digitally enabled and touch-free. INOX encourages the use of e-tickets, and even the guests walking in at the counters before the movie will be issued e-tickets.
With this launch, INOX will expand its presence to 157 multiplexes spanning 662 screens across 70 cities in the country, with 26 multiplexes with 97 screens in the Eastern part of the country.