Jaipur: INOX has announced the launch of its 8th multiplex in Jaipur and 14th multiplex in Rajasthan at JTM Mall, Malviya Nagar, Jagatpura, Jaipur. This latest multiplex from INOX contains 3 impressively designed auditoria with a total capacity of 585 seats, including 35 luxurious recliners. Each of the 3 laser screens in the multiplex is soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. With this launch, INOX has strengthened its presence in Rajasthan with a total of 14 properties and 50 screens.
The auditoria are equipped with an advanced digital projection system for razor-sharp visuals. The multiplex will possess a string of customer-friendly digital features like paper-less check-ins, touch-screen and QR code-enabled ticketing, and interactive food ordering. Guests would also get to experience INOX’s vibrant hospitality and gourmet offerings. The multiplex design delivers a present-time recall of Rajasthan’s regal design heritage in a contemporary manner, with the use of traditional geometric flooring along with motifs and patterns.
Commenting on the launch, Lalit Ojha, Regional Director, North, INOX Leisure Ltd., said, “Jaipur has an extremely rich legacy as far as the cinema industry is concerned. The city has a wider audience with a huge interest in watching world-class cinema at the best state of art facilities, and INOX has played a huge role in this journey. We are delighted to bring in our 8th multiplex in the Pink City of India. The people of this beautiful city are true connoisseurs of cinema. With the launch of 3 screens at JTM Mall, we will further continue to delight our patrons with the best of INOX hospitality with a convenient location, easy accessibility, state-of-the-art facilities, and high-end technology. We are waiting to welcome the most passionate cinema-lovers of Jaipur to the city’s latest entertainment destination.”
INOX is adhering to every instruction prescribed by the State Government. We have curated a hygiene initiative called #SafetyFirst that is a blend of the measures prescribed by the Government authorities and additional measures implemented by us. These measures include a 100% vaccinated team operating the cinema and following the recommended seating restrictions. We also carry out deep cleaning of cinemas and customer touchpoints like entrance, Box Office, lobbies, auditorium, F&B counters, restrooms, and exit gates at all locations. To amplify hygiene, we have implemented protocols like mandatory masks, temperature checks, e-tickets, contactless payment & entry, and enhancing the intake of fresh air. INOX aims to make the entire cinema-viewing experience digitally enabled and touch-free. We have encouraged the use of e-tickets by issuing them to the guests walking in at the counters before the movie.
INOX will offer private screenings for smaller groups of friends and families, wherein we pamper the guests with our signature hospitality while screening a movie of their choice. This feature helps to meet the need of audiences to get together in a safe and secure environment while preserving social distance norms. Guests can avail of this curated experience at any operational
INOX cinemas across the country at the date and time of their choice. INOX patrons can also order their favorite food from INOX through Zomato and Swiggy apps.
With this launch, INOX will expand its presence to 154 multiplexes spanning 651 screens across 69 cities in the country.