New Delhi: Insecticides India, a crop protection and Nutrition company, has roped in Bollywood actor Ajay Devgn as their brand ambassador. With this association, the company intends to spread the message of judicious use of agrochemicals besides communicating about their products and boosting farmer awareness in India to the grassroots level.
Commenting on the association, Ajay Devgn said, “I am looking forward to working with Insecticides (India) Ltd. I am pleased to be associated with a company that works to improve the lives of farmers by their innovative products. IIL is a well-known crop protection and nutrition brand founded on the principles of quality, integrity, and commitment to Indian agriculture. Given the strong culture of invention and the ongoing need to adapt to shifting preferences, there was a lot of common ground. I’m equally excited about our journey together.”he said.
Commenting on this stride, Rajesh Aggarwal, Managing Director, IIL, said, “We are excited to have Bollywood’s superstar Ajay Devgn as part of our IIL Family. IIL believes in bringing in the right technology within the reach of every small and marginal farmer. Ajay Devgn has established himself as one of the India’s most popular and versatile actors with fierce performances and resonates well with our products. With IIL entering the next phase of growth, we are sure that his popularity, along with the credibility of our products, will help us to increase the penetration of our communication in our existing markets as well as newer markets.”