New Delhi: Everyone deserves a second chance,no matter who they are and where they are in their busy lives. After its first successful digital only campaign, COCO by DHFL General Insurance’s second campaign –“SecondChance” celebrating love through the ages in a society that marginalizes senior citizens for their age, has clocked 18 million Social Media Views (YouTube + Facebook) since its launch earlier this month.
Conceptualized by Hyper collective, the “Second Chance”film embraces the zest that senior citizens hold for life and aims to bust the socio-cultural encumbrances that hinder their chance for happiness during their golden years. Addressing the millions of senior citizens in the country , the COCO Drive campaign takes the company’s #CareMoreHave More thought another step ahead through a charming story of a widowed man proposing to a woman who is single as well,to spend the rest of their lives together-happily.
Speaking about the success of the Second Chances campaign, Mr. Vijay Sinha, MD & CEO, COCO by DHFL General Insurance, said,“At COCO we believe that taking care in the present goes a long way in ensuring that we have more in the future.We are extremely delighted to have our campaign- “Second Chance”- reach so many people in less than three weeks. The “SecondChance”campaign is helping us to showcase positive moments for our senior citizens who have spent their lives caring for their love dones and now have more time on their hands and look to spend it happily with the company of their peers, and in the process how the brand becomes an enabler in making that happen.
The“SecondChance”campaign organically incorporates the merits of having one’s car insured, while drawing a delightful relationship between a father and hisson,in the father’s search for love. The video shows that while proposing in a moving car, an accident occurs. However, as the car was insured under COCO Drive,the mangets a second chance to take his proposal forward. The film concludes with the senior couple getting married, much to the son’s delight.