Mumbai: Interspace Solutions, a media agnostic engagement solution provider, recently concluded Nerolac Cyclothon 2016 for Kansai Nerolac Paints Ltd. one of India’s leading paint companies, to commemorate the second anniversary of Swacch Bharat Mission.
The Cyclathon was organised keeping in mind the growing awareness about health and hygiene in daily lives amidst the rising health issues and the concern for a safer environment.
Nerolac reached out to people across 98 cities to register for the cyclathon banking on human relationship networks of its stakeholders. Based on the entries received, 40 cities were selected for the cyclathon event. The key highlight was to reach out to the section of society which needs help and KNPL the means of paints can bring some colours to their lives.
Interspace Solutions managed the event as an event binding health and cleanliness together, thus aiming at bringing the community together and spreading the message of ‘Swacchta’ across all aspects of people`s lives.
The event was well received and the total participation was recorded to be more than 4000 across 40 cities. A lot of support and participation was recorded students, teachers and government officials to show the support towards the initiative.
Speaking about the initiative Aniroodh Gadge, Senior Marketing Manager, Kansai Nerolac Paints Limitedsaid “As a trusted and a responsible brand in India we wanted to give back our planet more than that what is taken it, thus leaving a rich legacy for the future generations. We are glad we could contribute and paint 40 deserving schools across India in one day via the Cyclathon. We look forward to continue this in the future too.”
Dharit Parikh, Business Head, Interspace Solutions said, “It is a humungous task to organise and execute a nationwide cyclathon in one single day, within a tight timeline of 10 days. We are glad that Kansai Nerolac believed in us and gave us this opportunity.”
Speaking on the same Praveen Vadhera, CEO, Interspace Solutions said “It is fantastic to associate with brands like Kansai Nerolac who sincerely believe in contributing to the society in many ways. This was a unique event where everyone the management to the painters was involved and contributed with their time and efforts.”
Interspace Solution is a turnkey solutions provider which aim is to partner with brands to solve business problems, harnessing the power of collaboration as partners, based on partner’s business requirements.