Mumbai: Inuxu’s ‘adgebra’, India’s largest regional language Native Advertising platform, has partnered with iZooto, #1 web push notification platform, to monetize the notifications with targeted native ad solution.
With the ever-growing native advertising landscape, ‘adgebra’ has been creating its niche by offering native ads in 10+ Indian regional languages. As per data from KMPG and Google, Indian-language internet users are numbered at around 234 million in 2016, far more than the 175 million English-language internet users, and are bound to grow to 536 million by 2021. ‘adgebra’ in partnership with 700+ English and regional language websites offer an unprecedented reach for advertisers and is continuing to grow.
‘iZooto’ is a user engagement and retention platform focused on helping businesses engage using web push notifications. Over 10,000 businesses use iZooto to engage their website visitors including the likes of Indian Express, Network18, HDFC, and Jabong. With subscriber acquisition rate 30X times faster as compared to Email, digital publishers are rapidly adapting to web notifications. Web push notifications drive as much 40% traffic for select publishers. Publishers have focused on leveraging this channel for engagement but not monetization. This is where ‘adgebra’ and ‘iZooto’ have collaborated to help publishers monetize web notifications.
Commenting on the alliance, RohitBagad, Founder & CEO of Linux said, “Adhering to its promise of ‘reaching the unreachable’, adgebra has once again pioneered the addition of a new communication medium for its native advertising offering. Advertisers on ‘adgebra’ will continue to get best of reach, performance, and an ROI like never before. Alliance with ‘iZooto’ is the beginning of a new chapter in the world of native advertising. We are sure that web notifications will do the same to native advertising as email did to affiliate marketing.”
Vivek Khandelwal, Founder of iZooto commented, “With adblockers and banner blindness, monetization for publishers is becoming increasingly difficult. There are definite monetization challenges with increased dependency on social networks. We at iZooto have focused heavily on solving these two problems for publishers. Integration with adgera has opened up a new media inventory that not only performs better than banner ads but can also be scaled. We are excited about scaling this monetization platform”
Shashikant Anpat, AVP – Products of Inuxu added, “Partnership with iZooto is not just about managing demand and supply, but we will be taking it to the next level by building a stronger layer of context that will make native ads more relevant and be engaging for the users. All of adgebra’s current and browser notification native inventory will be available for brands and agencies via a self-serve platform.”