New Delhi: Ipsos has once again secured the No. 1 ranking in the 2025 GRIT Top 50 Most Innovative Suppliers list, reaffirming its position as the leading global company shaping the future of consumer insights. This achievement marks Ipsos’ third consecutive year at the top of Greenbook’s GRIT Business & Innovation Report, underscoring its reputation for forward-thinking research and its continued investment in AI-powered innovation.
The annual GRIT ranking, widely regarded as the definitive global benchmark for innovation in insights and analytics, is based on feedback from a global community of insights clients, suppliers, and industry professionals. Ipsos stood out significantly among 1,462 companies evaluated this year, being “much more strongly and frequently associated with innovation” and receiving nearly twice as many mentions as the runner-up.
In addition to topping the overall list, the report identified Ipsos as the leading full-service supplier and the No. 1 qualitative research supplier. The GRIT analysis noted that “in a year marked by possible socio-economic uncertainty and AI’s enterprise push, these numbers may signal a premium on proven resilience over flashy novelty.”
Ipsos continues to advance its innovation agenda through solutions such as always-on research platforms like Ipsos.Digital, as well as pioneering work in synthetic data, “digital twins,” and other AI-enabled tools that enhance the modeling of consumer behavior. These initiatives reflect the company’s commitment to both methodological rigor and meaningful value creation for clients worldwide.
With another No. 1 ranking, Ipsos strengthens its leadership at a time when the industry is rapidly evolving, reinforcing its position at the forefront of insight-driven transformation.
