Market research company Ipsos has roped in Shalini Sinha to head its Brand Health Tracking (BHT) and Creative Excellence (CRE) verticals in India, with immediate effect.
Sinha will be designated Group Service Line Leader, Brand Health Tracking and Creative Excellence and will report to Amit Adarkar, CEO, Ipsos India.
She moves from Creativeland Asia where she was CEO, Consumer Insights Division and Director, Strategy. She will be based in Bengaluru with a pan-India mandate.
Her remit at Ipsos India will be primarily to drive the business in the areas of brand and communications. Her stated focus area and priority will also be to leverage the business potential in the southern region of India.
Commenting on Sinha’s appointment, Adarkar said, “Brand Health Tracking and Creative Excellence have both undergone a major renaissance at Ipsos, with new thinking of brand success framework and its key three pillars of expectations, context and empathy which clients are extensively adopting to shape expectations, operating from the space of empathy and understanding the role brands play in the lives of consumers (context); it has resonated well with consumers in driving their purchase decisions. Sinha, with her domain expertise and experience will further reinforce Ipsos’ position in brand and communication in India.”
Sinha said, “We have a large portfolio of solutions within brand and communication, which include brand activation tracking, brand equity measurement, creative development, creative assessment, creative in-market, digital DIY solutions and to top it all a spanking new Brand Success Framework for clients to implement new thinking to connect with their core target groups and improve market shares and enhance consumer stickiness.”
“I firmly believe that our BHT practice holds immense potential by leveraging Ipsos’ robust research methodologies and cutting-edge technologies which are geared to match the pace of consumer and brand evolution today. Furthermore, Ipsos’ CRE practice stands out for its expertise, tailor-made solutions that are designed to address the specific needs of each client, advanced methodologies and actionable recommendations, making it a trusted partner for businesses,” added Sinha.
Sinha brings with her two decades of work experience at market research companies, handling both qualitative and quantitative research.
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