Mumbai: The Chief Executive Officer of Hindi Mass Entertainment at Viacom18, Raj Nayak, has took a dig at the #NayiSoch Campaign through his twitter handle, claiming supremacy over its rival Star Plus by claiming that his channel (Colors) not only has “NayiSoch” but also has “Naya Josh”
Raj Nayak’s twitter handle @rajcheerfull read that “The entertainment & excitement never stops @Colors TV ! “Isme sirf nayi sochi hi nahi, naya josh bhi hai” #NayiSoch #BB10withSalmanKhan. Apparently, meaning that his refreshing line-up for this October goes beyond new think (NayiSoch) alone.
Star Plus has rolled out #NayiSoch campaign along with the BCCI on Monday and it launches couple of new TVCs featuring cricketers Dhoni, Virat Kholi and Rahane. The campaign got immense traction on Social media with 11 million views on the day of launch.
However, Mr Raj Nayak used the #Nayi Soch on social media platform twitter in his favour to highlight the fact that Colors GEC is having plenty of new Josh with many new big ticket launches in this October, thus stake claiming that his channel has Nayi Soch and Nayi Josh too…
He also shared the Promo Video that promotes four new launches in October 2016 that comprises the fantasy fiction show “Devanshi”, “BiggBoss 10”, Socio Mythological series “Shani” and return of the most famous week end show, the mystic finite fiction show “Naagin 2”.