Mumbai: Umanshi, a boutique marketing & brand agency, has been roped in by an a120-year-old logistics brand, Jeena& Co. to amplify its brand visibility through strategic stakeholder engagement. This mandate calls for positioning brandJeena on a thought leadership plank by building narratives through digital community building and PR.
With over 27 offices and a presence across 320 locations, Jeena has been at the helm of the growth and transformation of the Indian logistics and supply chain sector, since the 1900s. Against the backdrop of the pandemic, Jeena introduced innovations in operational efficiency leading to a radical transformation of its pharma and vaccine supply chains. With Umanshi’s insight-driven, integrated marketing strategy, Jeena& Co. now aims to promulgate their approach towards tech-enabled innovations, global expansiveness, and their people-first policies.
Speaking about their association with Umanshi Marketing, Hector Patel, MD, and board member, Jeena& Co., said, “We are excited to join hands with Umanshi as our digital media and PR partners and we look forward to working closely with them to achieve our communication goals. With this association, we are hopeful that we will be able to further strengthen our relationship with our various stakeholders and propel the brand forward as a visionary legacy brand that is innovative and future-ready”
Speaking about the mandate, Tamanna Gupta, founder, and director, Umanshi Marketing, said, “At Umanshiwe takes pride in a strong insight-driven approach that is juxtaposed with creativity. We have been applying practical and pithy branding and marketing solutions to the brands that work with us. As part of our brand reputation building efforts, we are excited to leverage Jeena’s 100 + years of legacy, while not losing sight of their future-ready goals and long-term corporate ambitions.” Umanshi shall manage the 100+ year brand’s presence across news media by strategic PR and digital platforms including media planning, digital creatives, content, and social media.