Ranchi: The Jharkhand T20 Cricket League (JT20CL) has announced a landmark seven-year partnership with Thums Up, bringing one of India’s most recognised beverage brands on board as the Official Beverage Partner of the tournament. As part of the agreement, Thums Up will hold exclusive pouring rights across the league ecosystem through 2032.
The long-term association marks one of the most significant commercial partnerships secured by the league ahead of its inaugural season and signals growing confidence among leading consumer brands in the long-term potential of franchise-based cricket in Jharkhand.
Scheduled to be held from June 10 to June 23, 2026, JT20CL aims to establish itself as Jharkhand’s premier cricketing event, bringing together emerging and established cricket talent from across the state on a professionally managed franchise platform. The tournament will be streamed exclusively on JioHotstar.
Commenting on the partnership, Biplab Chatterjee, Vice President, Coca-Cola Moon Beverages, Jharkhand, said, “As a leading bottling unit of Coca-Cola India, Moon Beverages Jharkhand is proud to be associated with Jharkhand T20 league. We have always patronised sports and particularly Cricket which is a religion in this country. We wish all success to this fabulous event which aims to showcase talented young cricketers from small cities and districts of Jharkhand who have it in them to make it big and play for the country in future. Is Toofani league ko Thumps Up ka Toofani salaam!”
Commenting on the development, Sambhav Jain, Director, AV24 Sports Private Limited, said, “We are delighted to welcome Thums Up as the Official Beverage Partner of the Jharkhand T20 Cricket League. A long-term commitment of this nature from one of India’s most respected consumer brands is a strong endorsement of the vision behind JT20CL and the immense potential that exists within Jharkhand’s sporting ecosystem.
The league was created with the objective of building a sustainable platform for cricketing talent from the state while delivering a world-class experience for fans, partners and stakeholders. Partnerships such as these play a crucial role in accelerating that vision and helping establish JT20CL as a marquee sporting property for years to come.”
Organised under the aegis of the Jharkhand State Cricket Association (JSCA), the Jharkhand T20 Cricket League has been designed to strengthen the state’s cricket development pathway and create a high-visibility platform for emerging players.
The inaugural edition will feature several prominent names from Jharkhand cricket including Ishan Kishan, Robin Minz, Kumar Kushagra, Anukul Roy, Sushant Mishra, Utkarsh Singh, and Virat Singh, alongside upcoming talent representing different regions of the state.
The seven-year association is expected to support JT20CL’s ambitions of building a sustainable sporting ecosystem while enhancing fan engagement across venues, broadcast, and digital platforms. Through this partnership, the league aims to strengthen its commercial foundation and establish itself among India’s emerging franchise cricket properties.
