JioCinema, the digital rights holder of the TATA Indian Premier League, invited fans to a thrilling TATA IPL Fan Park experience across Prayagraj, Jhansi, Raipur, Mangaluru, Vishakhapatnam, Ambala and Bhavnagar, as excitement around the league peaked over the weekend. Over 40,000 cricket fans supported their favourite teams in action as the four weekend games were live streaming via JioCinema across the five TATA IPL Fan Parks.
Fan Parks are a part of JioCinema’s comprehensive plans to take cricket to every internet user and every community with access to the internet by inviting fans to the streaming venues at more 35 cities and towns. Extending their digital-first offerings, JioCinema made out-of-home sports viewing omnipresent across 13 states, for the first time on digital. Over 2,20,000 fans have been entertained across 28 cities and towns since April 16 through this endeavour.
It is the first time that a sporting event is being streamed digitally at such a large scale for community viewing, taking the tournament to every internet user in the country.
Prayagraj and Jhansi caught Chennai Super Kings’ march into the Play-offs as they beat Delhi Capitals in the first match of Saturday. This was followed by Lucknow Super Giants surviving another Rinku Singh scare as they beat Kolkata Knight Riders by a run in the second match of the evening.
Fans in Raipur, Mangaluru, Vishakhapatnam, Ambala and Bhavnagar were witness to a scintillating century by Cameron Green that kept Mumbai Indians’ hopes alive for Play-offs against Sunrisers Hyderabad. Later in the evening, a magnificent Shubhman Gill ton rolled over Royal Challengers Bangalore as Gujarat Titans blocked the home team’s entry from Play-offs.
Access to the TATA IPL Fan Park was free of cost. The TATA IPL Fan Park had a wide variety of offerings for people of all ages, including a dedicated Family Zone, Kids Zone, Food & Beverages, and the JioCinema Experience Zone.
Prime public spots across the seven cities were transformed into entertainment hubs with TATA IPL Fan Parks set up for fans of the game. People were able to not just catch live action but also enjoy with their family and friends.
TATA IPL viewership on JioCinema is a testament to shifting consumer preference for digital when viewing live sports and it is now setting global benchmarks by bringing in the community viewing dimension.