Pushpa 2: The Rule has cemented its place in history with a staggering ₹1,800 crores* in global earnings at the box office. Now, this cinematic phenomenon is set to captivate television audiences across India, exclusively on JioStar. With world television premieres breaking records, the trend continues—Stree 2 on Star Gold recently garnered an impressive 4.3 TVR, reaching 4.12 crore viewers. Pushpa 2 isn’t just another blockbuster—it’s a television spectacle that will take over screens and spark conversations across the nation.
JioStar is the undisputed leader in South Indian entertainment, dominating the Telugu, Tamil, Malayalam, and Kannada markets with 25 channels (9 in HD). The network leads the South TV market, commanding a 40-50% share across all South markets among GEC channels. This is an unmissable opportunity for brands to engage at an unprecedented scale.
Building on the legacy of success, the first installment, Pushpa 1, was a runaway hit, both at the box office and on JioStar. When it premiered on television, over 35 leading brands—including Hindustan Unilever Limited, Colgate, Mondelez, Bunge, Amazon, ITC, RKG, Otto, Ramraj, and Nippon Paint—leveraged its popularity to achieve exceptional brand recall and impact. Pushpa 2 presents another golden opportunity to build brand affinity with a massive and highly engaged audience.
JioStar has set the stage for Pushpa 2 with an extensive month-long promotional plan, ensuring unmatched anticipation and engagement. This includes exclusive celebrity interviews featuring Allu Arjun, Sukumar, Rashmika Mandanna, and DSP, packed with behind-the-scenes moments, insights, and fan-favorite anecdotes. A social media UGC contest invites fans to recreate iconic dialogues, memorable moments, or dance moves, with the best entries featured on JioStar’s official platforms, amplifying engagement.
A strategic Pushpa 1 telecast before the premiere reignites excitement and reinforces the film’s blockbuster status, while a Watch & Win contest allows viewers to participate in a high-stakes competition during the premiere, winning mega prizes by simply giving a missed call.
JioStar offers brands a spectrum of premium integration opportunities throughout the Pushpa 2 telecast, including prominent logo placements during key moments and songs, co-branded promotions across television and digital touchpoints.
Pushpa 2’s arrival on television isn’t just another premiere—it’s a cultural moment that will be watched, rewatched, and talked about. Just like Rashmika Mandanna’s iconic dialogue, Pushpa sirf ek naam nahi, Pushpa matlab brand, this is the time for your brand to connect, captivate audiences, and dominate the conversation.
Book your spot today. Contact [Contact Information] to #RuleWithPushpa2.
Sources:
Mythri Movie Makers
Source – BARC/YUMI AA 15-50 ABC, U, Oct-Dec’24
Source – BARC/YUMI AA 15-50 ABC, U, Oct-Dec’24
Source – Sacnilk
