Johnnie Walker has appointed Anomaly as its global creative agency, following an account review.
Guy Escolme, global brand director for Johnnie Walker, said: “We were hugely impressed by the far-reaching creative vision which Anomaly proposed for our brand and with the strategic thinking that lies behind its development.
“Johnnie Walker is an iconic brand with a history of bold and imaginative marketing campaigns that reflect its pioneering and progressive ethos.
“A new and exciting era lies ahead for Johnnie Walker. In Anomaly we believe we have a partner who will help us take fresh strides with stunning creative that will support the brand’s future global growth.”
The $40m creative account was previously held by BBH, which was also part of the review.
Nigel Bogle, Founder BBH, commented:”This is obviously disappointing news but we will keep walking.”
BBH has held the account since 1999.