Mumbai: New age out-of-home (OOH) marketing tech company JustOutdoor, unveils its newest tech solution that enables media owners and resellers to create smarter programmatic campaigns, automate media availability status. It can be accessed online and helps to auto-populate geo-tagged information of OOH media for virtual map plotting and planning.
The media owners and resellers can create plans and generate autoformatted ppt, pdf, excel proposals basis selection filters, receive alerts from media buyers, download installation & monitoring reports on the go, all through their secured login credentials. The platform also intends to add intelligence to the media plans in terms of points of interest (POIs) linked with a sharp target group profiling together with traffic heat maps.
As per Bibhu Swain, Founder & CEO – JustOutdoor “Digitization of OOH media has been long overdue for the Indian OOH market. However, due to the impact of COVID-19, it has become imperative for OOH businesses like any other, to reorganize & transform itself into a new direction. There is no better time than the current period now, for OOH media owners to integrate their media assets into our 24×7 LIVE Web Application and Mobile App to become future-ready”.
Furthermore, the platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns that cover media inventory management, planning, monitoring, and evaluation.