Mumbai: Kaizzen, an independent Public Relations & Digital Agency, has won the PR mandate for Viacom18’s corporate brand communication, filmed business and regional entertainment, post a multi-agency pitch. The mandate encompasses providing strategic communications support to Viacom18 covering corporate reputation management, strengthening brand & leadership visibility, as well as network initiatives led by the media giant.
Viacom18 has been redefining the entertainment space by offering disruptive content and captivating audience imagination, thereby catering to endless expectation, and constantly working towards setting high standards.
Commenting on Kaizzen winning the mandate, Vineet Handa, CEO – Kaizzen said, “Viacom18 has cemented itself as a pioneer in the media and entertainment segment by offering groundbreaking content and innovative concepts. We are thankful to the management team at Viacom18 for believing in our vision, ideas and entrusting us with the responsibility to drive their communication strategy for the corporate brand, regional entertainment, and filmed entertainment. Our team is excited at the opportunity of working collaboratively with the team at Viacom18; to execute innovative, disruptive high-impact PR campaigns that positively impact the business.”
With over 25 years of experience in Public Relations, Brand Communication and Outreach, Vineet’s venture at Kaizzen aims at bringing a new dimension to the communications realm, thereby providing value to companies through this function. Vineet further mentions, “Over the last decade, Kaizzen has seamlessly driven impactful campaigns, generating maximum ROI for our clients. I am hopeful our expertise in the corporate domain and understanding of the business will be helpful in driving the brand’s narrative to achieve our desired output.”