Mumbai: Kantar, the world’s leading data, insights and consulting company,has announced the elevation of Irvinder Kaur as India Lead forthe Kantar Analytics Practice.Irvinder will overseethe delivery of Analytics offerings and drive the growth for India business.
Preeti Reddy, CEO South Asia, Insights Division, Kantar, says ‘‘Irvinder’s experience across marketing, sales and analytics will help Kantar deliver better marketing ROI solutions for our clients. This is a core focus area for Kantar and we are confident Irvinder will give it the impetus it needs.”
Sunder Muthuraman, CEO APAC and Global Chief Client Officer, Analytics Practice, Kantar, says, “Irvinder has been a co-creator of innovative data driven solutions with a focus on addressing client challenges in data analytics and ROI management. An approach that not only makes her a trusted partner forthe clients, but also a strong business leader for the company.”
“The variety of data driven solutions we can offer to our clients in addressing Marketing ROI, Consumer engagement, and e-commerce makes this journey exciting. The incredible talent pool in the Analytics Practiceand Kantar at large along with the rich data availability will support my endeavour’’ adds Irvinder.
A marketing veteran with over two decades of experience, Irvinder has worked with GroupM, HCL, Jarden, Tecnova, Emami and Ogilvy in the past. Irvinder is a post graduate in Physics and Business Management from IIT KGP.