Tuesday, July 15, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home 2020

Kapil Batus launches a new age content-led discovery platform, d’hybrid

by MN4U Bureau
May 29, 2021
in 2020, Marketing
Reading Time: 2 mins read
A A
d’hybrid
Share Share ShareShare

A brainchild of Kapil Batus, former creative and fashion director at Rolling Stone India and Man’s World Magazine, d’hybrid is a new age content-led discovery platform born with the idea of providing the urban audiences curated content around fashion, grooming and lifestyle, while also helping them discover and connect with their favourite brands. A progressive digital hub for an audience that is generally held to be more interested in connoisseurship than in passing fads, the app will primarily cater to the 22 to 35-year-old consumers in urban and emerging India markets

ADVERTISEMENT

d’hybrid is designed around the new age consumers and their everyday habits of content consumption in ephemeral format. Through this innovative and engaging platform, the app aims to simplify discovery of brands and influence consumers’ fashion and grooming habits everyday. A friendly designed app with minimally designed user interface/user experience is contemporary and offers an immersive personalised experience through unique feeds. This new age platform is supported with AI tech for personalising feeds and creating segment-based community clusters. d’hybrid not only serves as a guide and inspiration for its users but also offers informative and engaging content, ranging from a style directory of essentials that every urban and aspirational consumer needs. The app is customised around the user browse pattern where every user will experience a personalised feed and curated content suggestions.

Commenting on the launch, Kapil Batus, founder & creative director – d’hybrid said “There is a rapid shift in the digital ecosystem that is leading towards content-led social-commerce creating the architecture for the future. With this change, we strongly see that there is a demand for an exclusive platform that can help urban and aspirational consumers in India discover brands under one channel. With d’hybrid we intend to tap into this demand and build a unique consumer-centric short-format platform designed to integrate with the future of social commerce. We are focused on creating a credible product that simplifies fashion and grooming discovery under an organised platform.”

Presently the landscape for the men’s segment is highly under-serviced. Information and consumer awareness are very much fragmented. Social platforms and e-commerce players mainly drive this brand amplification resulting in unorganised segmentation and pushed marketing. And as consumers evolve there is a void being created by the way consumption patterns and what the new age consumer habits are.

The launch comes at a perfect time as the social commerce segment in India is all set to touch $20billion by 2025, estimates consulting firm Bain & Co., as India has the second-highest number of connected users globally, with a 41% scope for growth and an opportunistic market; empowering over 40 million small businesses and entrepreneurs to leapfrog into online commerce and expand their reach.

Over the years, we have seen many platforms and brands that have been catering to the ever-evolving needs of women all over the world; whereas the landscape in India for men’s lifestyle continues to be scattered across multiple channels. Today, the internet population is constantly growing and is said to be split in a ratio of 58:42 between men and women, with 99% of the population across genders accessing the internet on their mobile device (as of Nov 2019 according to Neilson). This means more and more people are accessing and sharing information on the go, a number that will only increase in the coming years.

D’hybrid is available to download on IOS and Android.

Tags: d’hybridKapil Batus

RECENT POSTS

Subhankar Sen takes over as Director Marketing at Bharat Petroleum
Marketing

Subhankar Sen takes over as Director Marketing at Bharat Petroleum

July 14, 2025
0

Mumbai: Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 company and one of India’s leading integrated energy companies, has...

Read more
Bobby Deol becomes the new brand ambassador of J. Hampstead
Marketing

Bobby Deol becomes the new brand ambassador of J. Hampstead

July 14, 2025
0

Mumbai: J. Hampstead has announced celebrated actor Bobby Deol as its new brand ambassador, signaling a stylish new chapter for...

Read more
Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future
Marketing

Yuvraj & Abhishek Front Launch as Agilitas Bets Big on Lotto’s ₹1,000‑Crore Future

July 14, 2025
0

Mumbai: Agilitas Sports, an end-to-end sportswear platform, has officially launched the iconic Italian sportswear brand Lotto in India. Backed by...

Read more
Knauf India names Gaunik Jeet Singh as Head of Marketing
Marketing

Knauf India names Gaunik Jeet Singh as Head of Marketing

July 12, 2025
0

New Delhi: Knauf India, a leading provider of Drywall and Ceiling Solutions, has announced the appointment of Gaunik Jeet Singh as...

Read more
Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025
Marketing

Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025

July 12, 2025
0

Mangaluru: In a landmark move aimed at redefining the urban narrative of Karnataka, leading real estate developer Rohan Corporation has...

Read more
Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix
Marketing

Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix

July 12, 2025
0

Mumbai: Motorsport innovation meets superhero spectacle as Lola Cars and Warner Bros. Discovery announce a dynamic multi-year partnership that combines...

Read more

LATEST NEWS

FanCode renews digital partnership with Dugasta Properties World Championship of Legends

FanCode renews digital partnership with Dugasta Properties World Championship of Legends

July 14, 2025
ZEE Entertainment Partners with Ideabaaz to Launch India’s Largest Tier II & III Startup-Focused IP

ZEE Entertainment Partners with Ideabaaz to Launch India’s Largest Tier II & III Startup-Focused IP

July 14, 2025

ANALYSIS

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

PEOPLE

Subhankar Sen takes over as Director Marketing at Bharat Petroleum
Marketing

Subhankar Sen takes over as Director Marketing at Bharat Petroleum

July 14, 2025
0

Mumbai: Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 company and one of India’s leading integrated energy companies, has...

MARKETING

Subhankar Sen takes over as Director Marketing at Bharat Petroleum
Marketing

Subhankar Sen takes over as Director Marketing at Bharat Petroleum

July 14, 2025
0

Mumbai: Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 company and one of India’s leading integrated energy companies, has...

Subscribe to Newsletters

ADVERTISING

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)
Advertising

iCubesWire appoints Shashank B. V. as Business Director, Sales (South)

July 14, 2025
0

Mumbai: iCubesWire, a global MarTech solution provider in performance, influencer, and content marketing, has announced the appointment of Shashank B....

PRINT

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption
Print

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption

July 10, 2025
0

Mumbai: On Day 1 of the INMA South Asia News Media Festival Conference 2025, the spotlight was firmly on the...

AUTHOR'S CORNER

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof
Authors Corner

Why the Future Belongs to Integrated Agencies That Can Think, Create, and Execute Under One Roof

July 14, 2025
0

In a world where trends shift in days, algorithms evolve by the hour, and consumers are flooded with content every...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

CNBC-TV18 Prime Circle: Where Global Voices Shape the Future

CNBC-TV18 Prime Circle: Where Global Voices Shape the Future

July 14, 2025
FanCode renews digital partnership with Dugasta Properties World Championship of Legends

FanCode renews digital partnership with Dugasta Properties World Championship of Legends

July 14, 2025
ZEE Entertainment Partners with Ideabaaz to Launch India’s Largest Tier II & III Startup-Focused IP

ZEE Entertainment Partners with Ideabaaz to Launch India’s Largest Tier II & III Startup-Focused IP

July 14, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.