Mumbai: Kotak Mahindra Group has awarded its media mandate to dentsu X India following a competitive multi-agency pitch. The mandate will be serviced from dentsu X’s Mumbai office.
As part of the partnership, dentsu X — a dentsu India agency known for redefining experiences beyond media — will spearhead integrated media strategy for Kotak Mahindra Group. The scope includes TV, Print, Radio, and Digital Branding across its flagship entities: Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. The agency will deliver a unified, full-funnel approach covering media strategy, planning, and execution across platforms.
By leveraging its proprietary tools and the power of technology, data, and culture, dentsu X aims to provide integrated, outcome-driven solutions designed to accelerate Kotak Mahindra Group’s marketing and business ambitions.
This collaboration underscores a shared vision between Kotak Mahindra Group and dentsu X, rooted in combining creativity, precision, and scale to drive impactful connections. With India’s banking sector rapidly embracing digital transformation, Kotak seeks to enhance accessibility and engagement for the country’s growing aspirational consumer base.
Commenting on the partnership, Sujata Dwibedy, CEO, dentsu X India, said, “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. This win is a strong testament to our integrated offering powered by agility, and strategic insight. We look forward to offering our future-facing approach to help the Kotak Mahindra Group drive stronger visibility, engagement, and impact across platforms.”
