Mumbai: Kyoorius Group today announced it has formed a partnership with The One Club for Creativity, the leading global non-profit organisation behind The One Show,ADC Annual Awards and other programming, to serve as the club’s official representative in India.
Under the agreement, The One Club will also contribute to the composition of the jury for all future editions of Kyoorius Creative Awards, as well as provide the club’s high-integrity judging process and proprietary back-end voting technology platform.
The One Club for Creativity is the world’s foremost non-profit organisation recognizing creative excellence in advertising and design. In this new partnership, Kyoorius Group will work closely with agencies, media and the entire creative community in India to support and promote the club’s awards programs including The One Show, ADC Annual Awards, Creative Week, Young Guns, Young Ones student awards, One Screen Short Film Festival, Creative Hall of Fame and others.
In addition to these awards and recognition initiatives, The One Club for Creativity also gives back to the creative community through nearly 20 programmes throughout the year representing its four pillars: Education, Inclusion & Diversity, Professional Development and Gender Equality. Programming includes Creative Boot Camps and Portfolio Nights for young creatives, Creative Leaders Retreats for senior creatives,Executive Creative Summits for agency founders/CCO/managing partners and more. Kyoorius will work with agencies throughout India to sponsor local versions of these and other One Club programming starting in 2018.
“India is a very important market for the global advertising industry, and for The One Club in particular,” said Kevin Swanepoel, CEO, The One Club for Creativity. “There is tremendous work coming from agencies here, and we look forward to working with the Kyoorius team to help recognize and promote the country’s creative community.”
An initiative of Transasia Fine Papers, Kyoorius is a not-for-profit organization that celebrates all aspects of creative communication and marketing. It seeks to provide a platform to empower and sustain the creative industries in India, and secure their rightful place in shaping the growth of the country. Surpluses go straight to educational programs created for students and professionals.
“Since 2006, Kyoorius has been at the forefront of connecting the creative community in India through programs that inform, inspire and stimulate,” said Rajesh Kejriwal, founder and CEO, Kyoorius Group. “We are very excited to serve as the official representative of The One Club for Creativity in India because their recognition, education and professional development programs are the perfect fit for our mission to support and promote creatives in India.
Kyoorius also runs Designyatra, one of the foremost international design conferences attracting creative minds from all over the world, and MELT (the magazine, the event, as well as the portal) focuses on the changing face of marketing communications as seen through the lens of the marketer.
Through events, publications and other initiatives, Kyoorius is committed to galvanising creativity in India and inspiring future innovators.