Mumbai: LaLiga, Ana Botin, Isabel Coixet, Carolina Marin, ONCE, Paradores, Francisco Mojica and Jose Luis Bonet comprise the eighth group of Honorary Ambassadors of the Spain Brand chosen by the Leading Brands of Spain Forum as part of an initiative to publicly recognise the people, companies and institutions that have made the largest and best contributions, with their exemplary professional backgrounds, to reinforcing a positive image of Spain abroad.
LaLiga, chosen in the International Relations category, was represented by its president, Javier Tebas, who, along with the rest of the honorary ambassadors, held a meeting with the royal couple before the ceremony to share the ambassadors’ vision of Spain’s international image in various spheres.
The other ambassadors were recognised in the following biennial categories: Ana Botin (Corporate Management), ONCE (Social Action), Isabel Coixet (Art and Culture), Red de Paradores (Tourism and Gastronomy), Carolina Marin (Sports), Francisco Mojica (Science and Innovation), and Jose Luis Bonet (Extraordinary Credentials).
In his speech, His Majesty King Felipe VI underscored the work of the ambassadors: “Today I would like to reiterate the fact that our collective present and future are also moulded by the people, by Spaniards: the biography of Spain is the biography of all of its men and women, and we must continue to build it with the participation and efforts of all. And in this endeavour, we can feel proud of these role models of Spanish society who are the Honorary Ambassadors of the Spain Brand, truly an example for everyone.”
“Thanks to LaLiga and the agreements with the various broadcasters, hundreds of millions of people around the world can enjoy Spanish football. LaLiga contributes to showing the world our undeniable strength as a country, given that the teams we have here are among the best on the planet. However, that reinforcement of Spain’s image also takes place through the power of football as a spectacle across the globe and through its inherent values as a sporting discipline, such as hard work, personal betterment, teamwork and collaboration,” His Majesty King Felipe VI went on to say with regard to the work of LaLiga as International Relations Ambassador.