Mumbai : The billboard is around 25,000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kgs of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall. The Jeep logo itself is 164.6 feet long and 65.8 feet tall . This was mounted at Mumbai-Pune Expressway, which is one of the busiest national highways of India connecting two major cities, Mumbai and Pune.
Choosing the right location was the key and then reaching out to the TG in a way not heard or not done before. India’s largest outdoor in 98197 63019 stallation site was created as a landmark for the Jeep Brand to showcase the brand’s motto of “Go anywhere and Do anything “.
The Jeep installation stands for the brand it is and, in every sense depicts the grandness of the brand. For every passer-by, it deeply arouses the wannabe quotient and for the ones, who have this beauty, it makes them proud.
Speaking on the occasion, Mr Atul Shrivastava, Group CEO & Director, Laqshya Media Ltd, said, “it’s extremely proud moment for us as the installation gets the ‘ASIA BOOK OF RECORDS’ title. It’s a first of its kind and this honour being conferred to us makes it even more special.”
It was a challenging task in Indian scenario where, rules and regulations are stringent and so, an Innovation as mammoth as this needed a far greater push. The efforts put by the entire team were extraordinary to arrive at this. This is a beautiful example of how campaigns are created with larger than life impact.
Mr. Rahul Pansare, Head of Marketing & PR, FCA India Automobiles, said that, “When it comes to the brand Jeep, nothing is ordinary and thus we wanted to do something which has never been done before. This endeavour of ours have not only created a landmark site but awarded us the honours at ‘Asia book of Records’. We are extremely proud of this achievement. In Future, Jeep will continue to create high impact through innovations across media.