Mumbai: Libas, a fast fashion brand for Indian wear, has launched its #UffTeriAdaa campaign featuring brand ambassador Kiara Advani. The campaign showcases the story of a modern Indian woman, celebrating individuality and the festive spirit through fashion.
In a lively brand film, Kiara dazzles in the latest festive winter collection, captivating audiences with her shimmering look. This new range serves as the ultimate mood board, embodying the season’s essence in each piece.
Designed to enhance the festive spirit, the collection is perfect for everything from celebrations to intimate gatherings. With shimmery accents, zari embroidery, sequins, and vibrant patterns, each item encourages self-expression and joy, allowing wearers to embrace the festive atmosphere.
Sidhant Keshwani, Founder and Chief Executive Officer of Libas, said: “As we unveil our Festive Winter Collection in collaboration with Kiara Advani, we are excited to bring forth a vibrant and sophisticated range that embodies the spirit of the season. This collection reflects our commitment of blending tradition with contemporary style, and we believe Kiara’s charisma will resonate deeply with our customers, inspiring them to celebrate their individuality during the festivities.”
Kiara Advani shared her thoughts on the collaboration: “I am absolutely delighted to be a part of Libas’ Festive Winter Collection. This collaboration allows me to celebrate the rich tapestry of Indian culture through fashion. I hope to inspire women to embrace their unique style and shine brightly during the festive season. Together, we are creating looks that not only enhance elegance but also empower self-expression.“
This collection will be available on all major marketplaces, including Myntra, Flipkart, Amazon, Tata Cliq, and Nykaa Fashion, as well as on Libas’s website, app, and retail stores.
To amplify the celebration, the brand will launch its annual ‘Big Diwali Sale’ starting October 5th, offering customers “Up To 70% Off + Extra 15% Off*” on a wide variety of products. With Kiara Advani as their brand ambassador, Libas is set to embark on an exciting festive journey, empowering individuals to enhance their wardrobes and express their unique styles through elegant ethnic wear.
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