Mumbai: Content leader Lionsgate India has launched a unique initiative to bring the community experience of watching movies in movie theaters to live to stream and raise funds for GiveIndia in order to support people impacted by the COVID19 pandemic. ‘Lionsgate Live! A Night at the Movies’ in association with Facebook India, will consist of a series of four Fridays of complimentary movies streaming LIVE on Facebook. Beginning Friday, 8th May at 8:00 pm, Lionsgate Live! will LIVE stream some of Lionsgate’s biggest and most popular library titles every Friday –The Hunger Games, Twilight, Now YouSee Me 2 and Wonder which audiences can watch together with their friends and family from the comfort of their own homes.
The ground-breaking initiative has already been a resounding success for Lionsgate in the U.S. and the UK with Hollywood stars like Jamie Lee Curtis, Gerard Butler, Margot Robbie, and many more participating and extending their support. Further, Twilight series starter, Peter Facinelli and The Social Network famed Jesse Eisenberg have shared special video messages to support Lionsgate India in this noble initiative. Lionsgate has enlisted popular film, stars Adil Kapoor, Ananya Panday and Sanya Malhotrato participates in this initiative.
Audiences will have an opportunity to join Lionsgate India in extending support to Indian NGO’s in fighting against the COVID-19 pandemic by donating money via Facebook Fundraisers while watching their favorite films. People will be able to make a donation via the donate button next to the video while watching the movie.
Rohit Jain, Managing Director Lionsgate South Asia said, “In these unprecedented times, Lionsgate has launched this global initiative to support families of millions of people who have been impacted by COVID19. Here in India, we have partnered with Facebook to create a fundraiser whose proceeds will be donated to GiveIndia helping fight this pandemic. This will be a unique opportunity for viewers to extend their support and donate for this charitable cause. Moreover, we are delighted to have Ananya Panday, Sanya Malhotra, and Anil Kapoor on board who will help us to spread awareness of this ground-breaking initiative.”
Speaking about the partnership, Ananya said, “I am really happy to be a part of this noble cause initiated by Lionsgate. I am glad if my voice can reach out to those who can extend their support as together, we can help the impacted people. This is truly testing time for all of us and we can do with some lighthearted and entertaining distraction in the form of movies. Movies act as a medium of escape and take us to parallel worlds. I would like to urge everyone that in this unusual time we need to come forward, act together and donate generously as even a little help from all of us can be of great help to the people in dire need.”
Sanya Malhotra commented, “I’m elated to be a part of ‘Lionsgate Live! A Night At The Movies’. This is a noble initiative to assist thousands of families who have been impacted by the pandemic. All one needs to do is log on to the Lionsgate Facebook page and watch some acclaimed movies and donate whatever they could. We all need to come together to fight this together. I request everyone to join me in this worthy initiative because, in these tough times, every small contribution counts.”
Speaking on the occasion Manish Chopra a Head and Director of Partnerships, Facebook India commented, “ We are grateful to our partners for coming out in support of those affected by the COVID -19 pandemic. ‘Lionsgate Live! A Night At The Movies’ on Facebook, is a great way to not only keep people entertained in their homes, but is also a great initiative that will enable people to donate. All of the proceeds from the fundraiser on Facebook will go to the GiveIndia platform chosen by Lionsgate India.”