Mumbai: Lodha Group, India’s real estate developer, has roped in Twinkle Khanna as brand ambassador. Twinkle will be the face of the brand, along with Akshay Kumar for the group.
Today, the real estate sector is seeing women go beyond just being influencers and play a significant role in becoming decision-makers. Lodha recognizes this change that is here to stay and brings in Twinkle Khanna on board, along with Akshay Kumar. They will be seen bringing out the varied nuances of a home – how it plays an important role in the lives of a family, the joyful moments one creates, the memories that they grow old to in their homes and cherish it all with their loved ones.
On the association, Twinkle Khanna said “A home to me is my space, my family time, and a place where I can be myself. Most importantly it is a space I can build my way and cherish forever with my loved ones. And having a home of your own is a very important decision for me or many of us because it’s a decision of a lifetime. Close to my heart, a home carries many memories, stories that we create and recreate with people in our lives that matter the most. I am happy to be associated with Lodha that brings to life the true meaning of home and catalyst for many families to create and revel in joyful living experiences.”
Raunika Malhotra, President – Marketing and Corporate Communications, Lodha Group, expressed her thoughts on the occasion, stating, “Twinkle’s independent thinking, forthrightness, and unique personality resonates well with the values of Lodha. As a company, we thrive at providing unparalleled living experiences across our developments, for all our customers, their families and we are positive that this association with Twinkle will only add more value to our efforts.”
Apart from being an actress and producer, Twinkle has also been a remarkable columnist and an author who has persistently brought in fresh perspectives through her quirky and insightful writing. As a part of the association, Twinkle collaborates with Lodha Group, to portray the vision of building a better life through various campaigns for its world’s finest developments across the country.