Trivandrum: Mainstream TV is set to enter the crowded Online streaming market, targeting Keralites, with a promise to provide content for free to the users while much of the existing OTT content platforms remaining on pay mode. The platform plans to generate revenues by adopting AVOD business model, mainly depending on advertisements.
Mainstream TV, set up by a group of young professionals experienced in visual media, will focus on Malayalam content ranging from movies to web series to travel shows and stand-up comedy shows. They also look forward to nurture local content creators.
“Many small-time content creators, who have unique material on their hands, find it hard to approach or even afford the big players. We are thus aiming to provide a democratic space, where anyone can come in. Also, since all of us belong to Kerala, although our company is based in Bengaluru, we do have a much better understanding of the changing tastes of the local market. Once we attain enough growth, we plan to turn this even into a releasing platform for movies,” says S Shiva, one of the founders of Mainstream TV.
Currently they have a library of around 700 Malayalam movies and around 3,000 short videos, with more being acquired. But their main focus will be on their own content, which includes a web-series as well as some short format content, which includes a weekly stand-up comedy show based on the contemporary events.