• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, August 13, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Mamaearth Launches a National Television Campaign for Face Wash with Shilpa Shetty Kundra as Endorser

by Editorial
March 15, 2021
in Brand Stories, Featured
Reading Time: 3 mins read
Mamaearth launches First National Television Campaign for Face Wash with Shilpa Shetty Kundra as Endorser
Share Share ShareShare

Gurgaon: Mamaearth, the toxin-free personal care startup, launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in their face wash product. Mamaearth offers the best of nature backed by science, with natural ingredient-based products such as Vitamin C & Turmeric in their facewash. The film reiterates the brand’s core purpose of propagating ‘Goodness Inside’ in products and actions.

Through this TVC, Mamaearth aims to showcase the glowing skin that comes from the usage of their Vitamin C facewash which has the goodness of natural ingredients grown in the garden. Conceptualized by Korra Worldwide, the film is set amidst a relatable backdrop with Shilpa Shetty Kundra and her friends, engaging in a fun conversation. The film starts with Shilpa walking towards the table with two bowls of garden-fresh salad for her friends. She calls it “Shilpa’s fresh garden salad”. When one friend eagerly enquires about the salad’s source, her sister mockingly answers that it’s obviously from Shilpa’s garden. She then notices the glow on Shilpa’s face and teasingly questions the source of her glowing skin, to which Shilpa nonchalantly responds, that it is also from the garden, crediting Mamaearth’s Vitamin C facewash for it. Her friends are left impressed. The film then moves onto Shilpa explaining the goodness of ingredients rich in Vitamin C, available in one’s garden, and how these ingredients give her skin a natural glow.  In the end, Shilpa also reminds us that Mamaearth is planting more trees as consumers order from its website, and every consumer can see the photo and location of the tree that is linked to their order.

Ghazal Alagh
Ghazal Alagh

Commenting on the campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Marketing, Mamaearth, said, “With the growing awareness of the benefits of traditional ingredients and recipes, millennials are increasingly looking for products with natural ingredients that are safe for them. Mamaearth has been striving to bring together nature’s goodness with science and create a product portfolio filled with goodness inside. Hence, the brand is fast becoming a preferred brand by millennials. We have tried to highlight this proposition in the film, and we are certain it will resonate with the millennials, and they will choose nature’s goodness with Mamaearth products.”

Followed by the stellar success of the first television commercial, which made its debut on Bigg Boss, the second commercial will go live on television on March 12th and will be propagated across all social media and digital platforms.

Gaurav Nabh
Gaurav Nabh

Commenting on this, Gaurav Nabh, CEO Korra, said: ” It’s been an absolute pleasure working with the team at Mamaearth and Shilpa Shetty Kundra who in every way embodies the brand. The film showcases Shilpa’s choices and its benefits, such as Mamaearth Vitamin C which helps restore a natural glow.  With this piece of work and our upcoming projects, we are together building Mamaearth into a uniquely positioned goodness inside brand in this very cluttered personal care category. Looking forward to more great work together with Mamaearth.”

Deepak Kumar, Head of Creative Korra, said: “Mamaearth is all about goodness inside. And this goodness lies in the ingredients we choose to make our products too. While there are Vitamin C products in the market, the Mamaearth Vitamin C facewash gives a natural glow and the film featuring Shilpa Shetty Kundra had to clearly showcase that. Shilpa has never just been a brand ambassador but someone who truly believes in our brand and nature’s goodness that comes inside every product. The film showcases a day in the life of Shilpa and why she chooses glow that comes from nature’s backyard.”

The TVC conceptualized by Korra Worldwide is a 30-second film that will go live on television and will be followed by a shorter edit of 15 seconds, highlighting Mamaearth’s goodness in product and action.

Tags: Gaurav Nabh KorraGhazal Alagh MamaEarthKorraMamaearthShilpa Shetty Kundra

Related Posts

‘Har Ghar Tiranga’ campaign: India Today office glitters with tricolor
Featured

‘Har Ghar Tiranga’ campaign: India Today office glitters with tricolor

by Editorial
August 13, 2022
0

The Union government had issued a call for the ‘Har Ghar Tiranga’ campaign under the aegis of Azadi Ka Amrit...

Read more
Josh Talks launches 'Josh Marathon' to mark India’s 75th Independence Day
Events

Josh Talks launches ‘Josh Marathon’ to mark India’s 75th Independence Day

by Editorial
August 13, 2022
0

Josh Talks, regional content and upskilling platform, has announced its video campaign Josh Marathon - India’s largest multilingual storytelling digital...

Read more
#MakeinIndia #MakingIndia: Rooh Afza

#MakeinIndia #MakingIndia: Rooh Afza

August 13, 2022
#Makeinindia #MakingIndia: Raymond

#Makeinindia #MakingIndia: Raymond

August 13, 2022
#Makeinindia #MakingIndia: Dabur

#Makeinindia #MakingIndia: Dabur

August 12, 2022
#MadeInIndia #MakingIndia: Bhima

#MadeInIndia #MakingIndia: Bhima

August 12, 2022
#MadeInIndia #MakingIndia: Margo

#MadeInIndia #MakingIndia: Margo

August 12, 2022
#MadeInIndia #MakingIndia: MDH

#MadeInIndia #MakingIndia: MDH

August 12, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.