Mumbai: Manuj Agarwal, an industry veteran, has been appointed CEO of EVA Live, India’s leading IP and live event conglomerate. Agarwal, previously CEO of Percept Live, brings over two decades of experience from roles at Balaji Telefilms, Sahara TV, Zee TV, Marico, and Walt Disney Group.
In his new role, Agarwal will drive EVA Live’s growth in India, Asia, and the Middle East, focusing on expanding the company’s footprint, managing existing IPs, and developing new innovative properties. Founded in 2023 by Deepak Choudhary, EVA Live has quickly become a major player in the live event industry, known for events like Bollywood Music Project and Social Nation.
Deepak Choudhary, Founder & Managing Director, EVA Live states, “A huge welcome to Manuj Agarwal to the EVA Live family. With several existing projects in the pipeline, his experience and knowledge will greatly enhance our existing team to propel and drive our live event business and concert development strategy to the next level.”
Manuj Agarwal, CEO, EVA Live states, “EVA Live is a world-class company with a proven track record of establishing industry-leading intellectual properties that artists and fans love, and I’m thrilled to be joining at a time of immense opportunity and growth.”
Vinod Janardhan, Director, EVA Live states, “Innovation is the heartbeat of EVA Live and Manuj Agarwal’s addition to our team will help challenge the status quo and craft groundbreaking live events and experiences that engage, inspire, and leave a lasting impression. Our vision is to redefine the live events and international concerts landscape. We’re committed to creating unforgettable experiences that connect consumers and brands and drive emotional connections.”
Agarwal’s appointment comes on the heels of EVA Live’s announcement of the India leg of Bryan Adams’ ‘So Happy It Hurts’ World Tour, solidifying the company’s position as a major player in the concerts market.
The coming together of Manuj Agarwal and Deepak Choudhary combined expertise and knowledge is expected to drive significant growth and innovation in the coming years in the media and entertainment landscape.
