Mumbai: Flipkart, India’s homegrown e-commerce marketplace, partnered with mCanvas to promote ‘The Big Billion Days’ sale with two unique, mobile ads.
To engage users, the brand leveraged mCanvas’ engagements solution. Users were first encouraged to increase the volume on their smartphone. They were then prompted to pan their mobile upward to save on flight tickets. This was powered using the accelerometer and gyroscope motion sensors. The closing screen highlighted the 25% discount on flights and the CTA ‘Book Now’.
Additionally, the brand also deployed mCanvas’ clicks solution, which featured the discount code, key visuals and the CTA ‘Buy Now’.
Indrani, Director, National Sales, mCanvas added, “Building innovative campaigns for Flipkart’s The Big Billion Days is always an exciting experience for us, and this year was no exception. We were ecstatic to help the brand achieve its campaign objectives at scale with our engagements and clicks solutions and deliver the desired impact with outstanding results.”